Did Aura Inner Beauty Change Their Name?

WIW Interview with Allison Lang, Advocate for Body Inclusivity Reading Did Aura Inner Beauty Change Their Name? 1 minute
We are thrilled to announce our transition from Aura Inner Beauty to Aphina, a name that powerfully encapsulates our brand ethos. Our new name, Aphina, is deeply rooted in the rich tapestry of Greek mythology, drawing inspiration from the goddesses Aphrodite and Athena.

Aphrodite, the goddess of beauty and love, symbolizes the intrinsic beauty we all possess within ourselves, which we strive to accentuate through our products. Athena, the goddess of strength and wisdom, reflects the resilience, intellect, and discerning judgment that we believe is central to the self-care journey.

Our shift to Aphina emphasizes our commitment to support your journey to an enhanced, holistic beauty that combines both the inner allure and the outer strength, wisdom, and self-love. Here at Aphina, we’re eager to continue offering you the same high-quality products, but with a renewed dedication to embodying beauty in its deepest, most holistic sense.

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